The ‘GU Style Studio’ recently opened in Tokyo, Japan’s fashionable Harajuku district, promising consumers “a next-generation shop that connects online and offline.”
While brick-and-mortar stores give consumers the benefit of being able to feel and try on products in real life, online stores allow for fast browsing and purchasing. The GU Style Studio combines the best of both kinds of retail experiences and gives consumers the opportunity to see products virtually modeled on avatars via in-store displays. At the GU Style Creator Stand, store visitors are able to create their unique avatar by taking a photo of themselves, then using the QR codes for individual items with the GU Style Creator App to see the styles come to life on the digital model in their likeness.
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