In an effort to encourage women to empower one another, Reebok’s #BeMoreHuman campaign taps A-list celebrities,…
Day: January 12, 2019
Celebrity-Endorsed Empowering Activewear
Nothing screams ‘Be Active In Style’ better than the Spring/Summer 2018 capsule by Beyonce’s activewear label…
Internet-Inspired Apparel Shops
The ‘GU Style Studio’ recently opened in Tokyo, Japan’s fashionable Harajuku district, promising consumers “a next-generation…
Social Media-Inspired Marketing Techniques
Sportswear brand adidas taps into a trio of creatives for a marketing technique that boasts vibrant…
Tech-Informed Lightweight Campers
BMW Group’s sub-label Designworks showcased the new ‘FUTURELIGHT Camper’ at Las Vegas’ Consumer Electronics Show. The…
Personalized Indoor Smart Gardens
The Plantui 6 is a great option for people who aren’t natural green thumbs. The unfortunate…
Futuristic Interplanetary Spaceships
Concerns about climate change and other potential planetary disasters have many designers seeking to create vehicles…
Futuristic Air Taxi Concepts
With each passing year, air taxi concepts seem like a more plausible option for transportation. At…
Empowering Celebrity Activewear
Dwayne ‘The Rock’ Johnson worked alongside sportswear label Under Armour in creating the collaborative Chase Greatness…