Happiness-Inspiring Activations

To kick off the launch of its new Hello Happy Soft Blur Foundation, Benefit Cosmetics created a Hello Happy House experience, which gave people the chance to indulge in moments centered on bliss and well-being.

The Hello Happy House gave Benefit Cosmetics fans the chance to explore four interactive rooms that offered “a journey through the differing states of happiness.” From its glitter shower to its relaxation room, funfair games and bounce room, the Hello Happy House inspired people to take some time out of a busy day to get joyful and play.


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