Alibaba invests in NFC product authentication for brands

E-commerce giant Alibaba has invested in NFC and RFID specialist Smartrac Technology Group and taken a seat on the company’s board. The investment, Alibaba says, is designed to enable the two companies to provide brands with “innovative product authentication solutions at scale.”

“We are continuously innovating and partnering to provide market-leading solutions and highest levels of brand protection for our clients,” Michael Evans, president of Alibaba Group, says. “We are thrilled to support Smartrac and together provide brands with innovative product authentication solutions.”

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