Over the years, the pool of data sources hotels utilize within their business strategies has grown exponentially larger. The propagation of its importance within the development of short- and long-term vision and strategic planning has also become more commonplace than in years past. Innovative breakthroughs in technology and analytics mean organizations continue to see more opportunities to leverage data in meaningful ways.
However, the alternative side is the steep volumes of data can be dauntingly large and intricately complex. Some organizations liken this complex data environment to needing a bigger boat for a sea of data. But when it comes to capitalizing on industry data, size isn’t what matters.
Organizations that focus on using the right types of data — with an infrastructure that can effectively leverage it — can confidently reach ambitious profit goals.
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