Many innovation-driven companies in the travel industry are embracing AI travel assistants to streamline and ease customer experience. For example, Trip.com Group, a prominent player in the online travel services domain, embraces artificial innovation with its TripGenie — the company’s take on AI travel assistants. Integrated into Trip.com Group’s all-in-one app, TripGenie has demonstrated impressive results after its implementation. This includes doubling the order conversion rate and bolstering user retention rates.
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