Game-Based Tourism Campaigns

Tourism Ireland tapped game studio Ubisoft to use Assassin’s Creed Valhalla’s upcoming Wrath of the Druids expansion in its tourism campaign.

The unlikely collaboration is showcased in a 38-second promotional video that alternately blends elements of the video game with real shots of Ireland’s topography.

The video is marketed towards video game fans, and younger consumers as Tourism Ireland looks to entice a new demographic. The campaign will also tap popular video game streamers to increase the brand’s reach and engagement.

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