In fact, there are many attractive terms that get seamlessly woven into media headlines, acting like magnets to consumers. Yet when questioned about what these terms mean, the responses vary greatly. A recent survey conducted by the International Food Information Council Foundation found that a number of today’s trendy diets and food terms are those that tend to be defined differently, depending on who you ask.

Alexandra Lewin-Zwerdling, IFIC’s Vice President of Research and Partnerships, underscored, “Food trends and our eating habits are personalized – and not always backed by the science; they reflect one’s own approach to health and wellness.” 


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