Humane Exercise Campaigns

Sportswear brand Reebok wants to endorse an athletic and healthy lifestyle through its ‘Be More Human’ exercise campaign. For this endeavor, the label reaches out to Wonder Woman Gal Gadot. The actress shares that with fitness she is able to “gain strength, endurance and confidence.” 

The exercise campaign seeks to empower individuals and inspire them to embrace athleticism, in order to feel good and healthy in their own skin. Gal Gadot is captured wearing meshy and stretchy high performance athletic wear, including printed tights and relaxed tanks. 

The Reebok training collection boasts budget-friendly gear in colors that are largely accessible. Emphasizing the need, appeal and positive results of exercise, the campaign implores the public to Be More Human. 


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