Immersive AR Museum Experiences

The Mauritshuis museum in the Netherlands is celebrating Rembrandt van Rijn’s 350th birthday with a unique AR museum experience. The immersive feature is created by Dutch design agency CapitolaVR and is a clear example of how institutions are harnessing the power of technology in order to delight their attendees. 

The exciting augmented reality feature can be accessed through an accompanying Rembrandt Reality app. The AR museum experience is tied exclusively to the artist’s famous painting ‘The Anatomy Lesson of Dr. Nicolaes Tulp’ and visitors are literally able to “step inside” and “interact with virtual holographic 3D objects that have been scanned from a real-life reconstruction of the painting.” In addition, to amp up the authenticity and detail of the AR experience, CapitolaVR selects “lookalikes to pose as each of the characters in the scene.”


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