Paying with Your Face

Shortly after walking through the door at Face++, a Chinese startup valued at roughly a billion dollars, I see my face, unshaven and looking a bit jet-lagged, flash up on a large screen near the entrance.

Having been added to a database, my face now provides automatic access to the building. It can also be used to monitor my movements through each room inside. As I tour the offices of Face++ (pronounced “face plus plus”), located in a suburb of Beijing, I see it appear on several more screens, automatically captured from countless angles by the company’s software. On one screen a video shows the software tracking 83 different points on my face simultaneously. It’s a little creepy, but undeniably impressive.

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