Organic beer is no marketing tool

Organic beer is not just a marketing tool to gain bigger premiums, but a branch of the craft beer movement with integrity, according to UK-based Stroud Brewery.

The brewery meets the organic standards of the Soil Association, meaning that sustainability as at the forefront of the brand’s thinking.

Owner and managing director of Stroud Brewery, Greg Pilley, said: “Although organic is now mainstream our motivation is not organic branding to win a slice of the market, I think it would be difficult to run a 100% organic business if you didn’t truly believe in it, you have to have integrity.

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