Consumer technology is the bellwether for enterprise. We all know that the expectations gap between consumer and business technology is virtually non-existent.
So the imperative for B2B technologists to adopt a complete consumer-first mentality is clear. There’s simply no way forward any longer: business software and hardware must act, think, and feel like consumer software and hardware. Enterprise users are no longer willing to sacrifice usability or functionality simply because it’s a service or tool they use at work.
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