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7 Major Digital Marketing Trends For 2018

We are through Q1, and top companies have the habit of starting to plan for the next year right from Q2. If you have initiated planning your marketing strategy and budget for 2018, be prepared to face questions regarding tactics you are opting to use that would go best with most of your customers. And most importantly, which tactics can result in the most efficient conversion. To plan a top-notch marketing strategy for your business in 2018, go through the seven trends explained here and incorporate them in your planning process. From personalization elements and mastering micro-moments to moving visual and analyzing the authentic data, we will go through all the best strategies for acquiring leads, conversions customer connections and engagement. LOOK FOR MORE

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15 Hot Knowledge Management Trends for 2017

A business is, in essence, a vast collection of knowledge and information. It’s what’s behind the creation of benchmark products and services, and it exists as a web of insights and ideas shared by staff. It’s in your documentation—your manuals, guidelines, lists, databases, memos, and files. And it’s also in the minds of your team members, as the expertise you need to capture to enhance your business. Knowledge is power, and when properly harnessed, it fuels a successful company. LOOK FOR MORE

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45% growth in medical tourism to India

According to data provided by Ministry of Home Affairs, the number of medical visas issued by India in 2016 rose by 45 per cent over 2015. India issued more than 1.78 lakh medical visas in 2016, including for follow up treatment, as against 1.22 lakh in 2015, according to the data. A Confederation of Indian Industry (CII) report titled “India Services Sector—A Multi-trillion Dollar Opportunity for Global Symbiotic Growth 2017” stated that the presence of world-class hospitals and skilled medical professionals has strengthened India’s position as a preferred destination for medical tourism.  LOOK FOR MORE

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Sustainable Tourism World Tourism Day celebrations in Qatar

This year’s World Tourism Day, to held on September 27, will focus on Sustainable Tourism – a Tool for Development. Celebrated in line with the 2017 International Year of Sustainable Tourism for Development, the Day will be dedicated to exploring the contribution of tourism to the Sustainable Development Goals (SDGs). The official celebrations of World Tourism Day 2017 will be held in Qatar, as decided by the UNWTO General Assembly. LOOK FOR MORE

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The future of search engines

The outcome is the result of two powerful forces in the evolution of information retrieval: artificial intelligence — especially natural language processing — and crowdsourcing. Computer algorithms interpret the relationship between the words we type and the vast number of possible web pages based on the frequency of linguistic connections in the billions of texts on which the system has been trained. LOOK FOR MORE

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Perfect Journeys for the Solo Traveler

Calling all the single ladies (and lads). Intrepid Travel has just announced a new range of tours that is for solo travelers only.  With half of Intrepid’s 150,000 travelers already going alone, this move makes sense. Already in 2017, the number of solo trip bookings at the company has grown by 24 percent while solo travel has increased 40 percent over the last five years. LOOK FOR MORE

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Behold, the Strangest Travel Itineraries

Travel agents put together some of the most fun trips you can imagine. They also put together some of the most offbeat itineraries too. Years ago, an older gentleman from Ketchikan, Alaska, told travel agent Susan Kelly that he wanted to cruise Norway in November. She thought it was a crazy request.  LOOK FOR MORE

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Here’s what it takes to become a smart city

But no one knows exactly what the fantastical city we’ve been dreaming about looks like, how it’ll work and what it’ll do. Take car companies, for example. When they dreamed up their ideal smart city, they imagined sensor networks in roads that told commuters the perfect time to head to work, allowed cars to self-drive to their destinations and even automatically park in a garage. Some of those innovations are already here. LOOK FOR MORE

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